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Category: Most people are wondering what “Du Bist deutschland” is about .It is a feel good PR campaign running in Germany. This was a feel good compaign meaning ,”you are germany” which started its mission of trying to increase optimism into people who were not so happy because of unemployment and weak economic growth of the country.
Apparently,it is a top entry in some search engines.
Du bist Deutschland is a message to every german that every one of them has a responsibility for the well-being and future of Germany.
Several people from Germany have indicated that the “Du bist Deutschland” campaign is not government created, but sponsored privately. Moreover, an outcry about the campaign in the German blogosphere is generating scornful responses from the German mainstream media, which are said to have a stake in the advertising campaign itself.
After looking at the official website of the campaign “Du bist deutschland” and the tv advertisemet ( which can be found on the web) , The advertisement sends a message to all people to move ahead and do something which is everything one can do for their own country. This campaign has hit the german blogosphere and everyone seems to discuss about it since last november.
Tags: Deutschland, Du bist deutschland, Germany, PR —
